Vic G sets July 24 release for Afro-Caribbean single DAT BOI

R&B and Afro-Caribbean artist Vic G will release his new single “DAT BOI” on July 24, with a music video premiere and Hollywood release party planned for Aug. 25. The rollout pairs a genre-blending track with a cinematic vertical video, a behind-the-scenes series, and live performances aimed at building momentum around Vic G’s next chapter as a solo artist.

Why it matters: - Vic G is using “DAT BOI” to push his sound deeper into Afro-Caribbean rhythms while keeping his R&B base intact. - The release is built as a multi-part launch, combining a single, a music video, a micro-documentary series, and a live event. - The rollout is meant to expand Vic G’s reach with a format designed for mobile viewing and social-first audiences.

What happened: - Vic G will release “DAT BOI” on Friday, July 24. - The single will be available at Green Boy Music. - A cinematic micro-vertical music video will premiere at a Hollywood release party on Tuesday, Aug. 25. - The event, called The DAT BOI Experience, will take place at El Cid Sunset in Hollywood. - Vic G will perform live at the event. - Mr. Suprize and Binghi Canusee are set to make special appearances. - The release party will include a red carpet, celebrity guests, and music industry professionals. - The event will take place during El Cid Sunset’s Caribbean artist and music industry night.

The details: - “DAT BOI” blends Afrobeat, reggae, and contemporary R&B. - The song centers on culture, connection, and positive energy. - The music video also launches a micro-documentary series about the making of the video. - The series will star Vic G and offer behind-the-scenes coverage of the creative process. - Mr. Suprize, a Jamaican reggae artist, appears on the single and in the video. - Binghi Canusee also appears in the video. - Afrobeat choreographer Nksogorgeous contributes to the visual dance component. - Nksogorgeous has previously worked on videos with Davido, Chris Brown, Ciara, and Cardi B. - Filmmaker, director, and executive producer Zarian “King Z” Hadley created the video with Vic G. - Hadley founded Zakanda Entertainment. - Vic G and Hadley are both from Cincinnati, Ohio, and have been friends for more than 20 years. - The video was filmed in Los Angeles. - The 9:16 format is designed to emphasize emotion, facial expressions, movement, and concise storytelling. - The production combines cinematic storytelling, live performance, dance, and cultural influences. - Vic G describes “DAT BOI” as a reflection of his musical roots and his desire to create music that helps people feel connected and celebrate life. - Vic G says his influences include soul, R&B, reggae, and Afrobeat. - Vic G also cites The O’Jays, Teddy Pendergrass, LeVert, Jodeci, Dru Hill, Stevie Wonder, PJ Morton, and Donny Hathaway as key inspirations. - Before his solo work, Vic G was the former lead vocalist of III Frum Tha Soul. - Vic G earned six victories at the Apollo Theater in Harlem with that group. - Vic G has recorded with Gerald Levert, Angie Stone, and Keith Sweat. - The release party is supported by Q BWOY Production and GPD Creative Agency.

Between the lines: - The project positions Vic G as an artist leaning into cultural fusion rather than a single genre lane. - The vertical video strategy signals an attempt to meet viewers where they already consume music clips. - The event branding around “The DAT BOI Experience” suggests the team wants the release to feel immersive, not just promotional. - Hadley’s comments frame the 9:16 format as an emotional storytelling tool, not only a technical choice. - The collaboration between Vic G, Hadley, Mr. Suprize, and Binghi Canusee points to a broader Caribbean and diaspora identity around the project.

What's next: - The single lands July 24. - The music video premiere and Hollywood release party follow on Aug. 25. - The micro-documentary series will roll out alongside the video launch. - Green Boy Music and Zakanda Entertainment are both positioned for continued visibility through the campaign.

The bottom line: - Vic G is turning “DAT BOI” into a broader launch platform, using music, video, and live event marketing to build a bigger audience around his Afro-Caribbean sound.